Cat project was the first project of all. First photoshoot took place at an International Cat show in Vilnius in 2015. Pictures were shared on Bored Panda as a new way of looking at pets - from underneath. It immediately went viral. "Under-Cats" project was widely shared on the internet, few magazines wrote an article with pictures, even a book publisher in Germany offered to publish a photo book called "Unter-Katzen" (eng. Under-Cats).
The unexpected success of the "Under-Cats" project lead us to making other projects and in the end creating a brand called UNDERLOOK.